55+ Equity Release achievements recognised at Business Awards

12 March 2019 • 55+ Equity Release news

A year ago, I was a sole trader serving clients across Kent, Sussex and Greater London. Within the last 12 months I have taken on advisers across the country, turning 55+ Equity Release into a national company. Growing a business like this takes a huge investment of time and money – and a big leap of faith. It is wonderful to have this hard work recognised and to have been able to celebrate with so many other fantastic business women,’ commented Jan. 

The black-tie award ceremony was held on International Women’s Day, Friday 8th March, at the Mercure Great Danes Hotel in Maidstone. 139 finalists were chosen from a record number of entries in 18 different categories, including entrepreneur of the year, professional achievement and innovation. 

Business growth

I have constantly grown the business since setting it up in 2006. I worked first to consolidate myself as a successful sole trader, laying the necessary foundations in business operations and reputation to position the business for rapid acceleration last year,’ explained Jan. This requires strategic investment on a number of different levels: a structured business plan; robust, compliant operations; motivating my team of advisers to ensure they uphold our values and service commitments to our clients and work with me to grow our brand recognition; and co-ordinating outsourced experts to drive the business forward.’

Motivations

I am motivated by making a difference to people’s lives. I have helped a gentleman stay in his home when it was due to repossessed on 28th December, a lady pay for care fees to enable her to return to the comfort of her own home and numerous clients to ease their finances,’ said Jan. ‘“Peace of mind” is a common summary from my clients.’

I am also motivated to swim against the tide of an industry focused on targets; instead, we act at all times in our clients’ best interests. We will advise clients to pursue other options if we believe they offer a better solution, even after we have invested considerable time understanding their circumstances and researching the market on their behalf. Our clients are older and often vulnerable; we find the solution they feel most comfortable with and make sure they have access to honest, transparent, accessible advice.’

We’re delighted that our core value of always acting in our clients’ best interests has provided the foundation for a successful, growing business – and honoured that this has been recognised by the judges at the Kent Women In Business Awards.

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