A third of over-55s have felt vulnerable making a financial decision

13 January 2021

Financial vulnerability

It’s hard to imagine why someone would take advantage of another person’s age, but unfortunately, it does happen. Analysis by Age UK found that an older person in England and Wales becomes a victim to fraud every 40 seconds’, with single older people at an increased risk of being targeted. This has been reflected in a recent study by more2life, which found that close to a third (30%) of homeowners over the age of 55 have felt vulnerable when making a financial decision’.

One of our missions at 55Plus Equity Release is to make the process as transparent as possible; regrettably, this latest research shows not everyone providing financial services to the over-55s shares our philosophy. It therefore begs the question: what can be done? 

What makes someone vulnerable 

Of course, not everyone aged 55 and over is vulnerable. There will be many people in this age group still pursuing a demanding career, as well as challenging leisure activities (yes, MaMILS – we’re thinking of you!) crammed on top of a full social life (when restrictions allow!), who could give Stephen Fry a run for his money in a general knowledge quiz. 

One of the key ways to tackle vulnerability amongst the over-55s making a financial decision is therefore to recognise the key factors that might make someone more susceptible to unscrupulous operators. More2life has published a summary of things to consider when determining whether a client might be at risk: 

How can we tackle financial vulnerability among the over 55s? 

At 55Plus, we have always endeavoured to ensure our customers feel as confident as possible when they’re taking financial decisions. Here are some of our top tips for empowering over-55s (and anyone else making a financial decision):

Empowering our clients 

At 55Plus Equity Release, it’s always been our mission to put our clients first and make them at ease, as our founder and Managing Director, Jan Johnson, explains: It’s absolutely shocking that nearly a third of over 55s have felt vulnerable making a financial decision and the statistics about the specific targeting of the elderly and how often it happens are even more horrifying. 

I’m proud to be leading a company whose ethos is built upon integrity; our advisers all share the same goal in empowering their clients to make informed decisions based on independent and good-quality advice.”

If you’d like to discuss whether releasing equity is right for you with someone that you can trust, then one of our advisers will be more than willing to help. 

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