Why choose us over other equity release companies

Giving you peace of mind 

Releasing equity from your home is an important decision. It’s essential therefore that you find over 55 equity release advisers who you can trust will act in your best interests. With so many equity release companies out there, this can seem complicated and confusing. So here are 10 great reasons you can have confidence in choosing 55Plus Equity Release:

1. Members of the Equity Release Council

We are a member of the Equity Release Council, the industry body that works to insure best practise across the sector. As a member, we are required to abide by a code of conduct that guarantees our ethics and standards when advising equity release through home reversion and lifetime mortgages.

The majority of the mortgages we write are provided by Equity Release Council providers, who have to follow several guidelines, including:

  1. Provided you keep to the agreement terms, you will never be turned out of your home.
  2. Provided you keep to the agreement terms, your children will not end up in a situation of negative equity.

2. Independent equity release advisers

We are completely independent, giving us access to all the over 55 equity release providers. We are not tied to any lender or restricted to a panel of lenders – enabling us to try to source the product that is best suited to you.

3. We talk your language

We won’t bamboozle you with jargon. Over 55 equity release is a big decision, so we take time to make sure you understand properly, using plain language.

4. Highest standards

Our award-winning equity release scheme advisers offer honest, ethical advice – we will only write a mortgage if we are completely happy that it is in your best interests.

5. Equity release experts

All our advisers have decades of experience within the mortgage sector, and all of them have specialised for several years in equity release schemes. We know the lenders and the products – and we know how to find a suitable solution for you.

6. Low fees

Our fees can be considerably lower than the biggest equity release brokers – and we don’t charge anything until completion.

7. Transparency

We encourage your children or other relatives or close friends to join your appointments with us, and we won’t write a mortgage until you have taken independent legal advice. Meaning you have confidence that you have all the information you need to make the right decision for you.

8. Personal service

We always take our time getting to know you in order to understand your personal circumstances and look at your wider financial situation, so we can devise a solution that is specifically tailored to you.

9. Equity release specialists

We only do equity release. We prefer to focus on being experts in one area – and our specialism is rewarded with regular industry awards. Being specialists also means we won’t try and sell you other services – but we have an extensive network of trusted professionals whom we can refer you to if you need other expert support.

10. Market-leading equity release products

We have access to the biggest, most respected lenders for equity release through both home reversion and lifetime mortgages – names that you are familiar with.

‘I’m not money minded and this was my first mortgage. 55Plus Equity Release made it easy to understand and helped me through the process from start to finish. I’m now telling other people about their wonderful service.’

Rosemary, successful over 55 equity release scheme applicant, West Malling, Kent

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What other financial professionals say about us

55Plus Equity Release completely restored my confidence that equity release can be an appropriate solution for some people. Importantly, it’s never about the money for them; it’s always about what is right for the client. I have seen their adviser explain to clients that they don’t need such a big mortgage, or that they can draw it down in smaller lumps, because it is the best solution for them, even though the bigger mortgage would have given her higher commission. They always put the clients first.’

Henry Tragett

‘I feel tremendously comfortable in handing over my clients to 55Plus Equity Release in the knowledge that they will be looked after exactly as I would look after them. They completely fit in with our ethos of doing a great job for people and are motivated in knowing that what they are doing is right for the client.’

Richard Reuss

‘I refer clients to 55Plus Equity Release when they are too old for a conventional mortgage. Referring my own clients to someone else means putting my own brand on the line, so I will only refer to someone in whom I have complete confidence.’

Tom Wilson, Independent Mortgage Solutions

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Our guide will help you work out how your home could help you realise your dreams.

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